When sharing content on Facebook and other social networks, clickattractivity is really important. An optimized preview tailored to the target group leads to significant improvements in the Click Trough Rate. With the Open Graph protocol you can optimize your social sharing performance and thereby achieve a competitive advantage. Therefore, it is very important to implement the Open Graph tags valid. Opengraphcheck.com will help you do the job best.
For a valid Open Graph implementation, you need to put certain tags to your pages. There are four required tags for every page:
The usage of Open Graph tags is largely self-explanatory. The following example illustrates the basic implementation:
<html prefix="og: http://ogp.me/ns#"> <head> ... <meta property="og:title" content="The Title" /> <meta property="og:type" content="website" /> <meta property="og:url" content="http://example.com" /> <meta property="og:image" content="http://example.com/images/image.jpg" /> ... </head> ... </html>
There are tons of optional Open Graph tags - but if you have a valid implementation of the required tags you should be fine and already ahead of your competition. If you want to learn everything about the Open Graph protocol you should read the documentation.
The Open Graph protocol was originally created by Facebook but it is in fact supported by a wide range of social media platforms which includes:
If you consider that social media platforms are one of the most important traffic sources, it is definitely worth implementing the Open Graph protocol. If you already have implemeted the required Open Graph tags, you should definitly test your implementation on a regular basis.